Arete (Greek: ἀρετή), in its basic sense, means "excellence" of any kind.[1] The term may also mean "moral virtue".[1] In its earliest appearance in Greek, this notion of excellence was ultimately bound up with the notion of the fulfillment of purpose or function: the act of living up to one's full potential.
Arete' is defined as excellence, especially when pertaining to virtue. At Arete' we strive to maintain this philosophy of excellence by providing the best workout on the best machine for the best price.
Along side that we believe in the virtue of putting the customer's needs first. So, we listened to what the people were telling us. They want a machine with no ongoing lease payments, no monthly software payments, and complete privacy and protection of their personal data.
We have accomplished this by simply selling the Arete' with no strings attached. No ongoing lease payments. We provide the software free of charge, no monthly payments. We provide you with a means to capture and own all of your data to ensure complete privacy.
At Arete' we respect the user's needs. We have listened when people said they don't want companies to own, share, and even sell their personal data.